Our Approach
Our approach can best be summed up as Data Activation through Pragmatic Transformation. Using a blend of skills and disciplines, The Data Works can help you close the gap between your marketing ambitions and your day-to-day operations.
Each engagement differs, but our approach typically covers the following phases:
1. Discovery
Through a combination of document review, system analysis, and workshops, we gain an understanding of your organisations’ requirements, commercial objectives, business priorities, existing technology systems, and operational challenges.
2. Assessment
Using a set of maturity models, we review existing business processes and technologies, and identify opportunities for improvement.
3. Recommendations
Taking into account any budgetary, resource, industry or compliance constraints, a set of specific initiatives are identified that meet your objectives and remove any existing pain points.
4. Roadmap
A multi-phase roadmap is developed to provide an actionable, sequenced plan with investment estimation designed to achieve your organisation’s vision
5. Business case development
Where necessary, we can support in preparing Business Cases to secure the budget and resources required to implement the Roadmap.
6. Programme management
Working either in-house or with a particular vendor or agency, we can manage the implementation of the roadmap on your behalf.